Green Business Directory

Posts Tagged ‘Sustaining’

Standing out amid a massive sea of competitors in the marketplace is a challenge for any company in today’s global business environment. It is no wonder, then, why companies are seeking new ways to strengthen their brand. Failure to strategically align products and services in the minds of consumers and those that influence buying decisions can be detrimental to a company’s success.

With that understanding, Mark Allen Roberts has captured the essence of branding and positioning in the form of an enlightening story, Dnarb’s Journey. Dnarb’s character embarks on a journey of self-discovery, and through her experiences readers will learn the core characteristics of building a successful brand.

For more than 23 years, Roberts, CEO of Out of the Box Solutions, LLC has taken companies and their leaders to the next level by taking an intentional approach to product and company branding. From a merchandising idea that generated more than $1.5 million in sales in less than ninety days, to helping a small $2 million plastics company realize sales of $300 million, his values-driven approach to positioning, branding and leadership has consistently generated incremental sales and profits with each company he has helped.

“Far too many business owners are frustrated by how the market defines their product or service. I wrote Dnarb’s Journey to help business owners to strategically, intentionally, plant the perceptions they create in reference to their position, their brand, and what it represents,” says Roberts.

Dnarb’s Journey, “A Brand’s Odyssey toward Self Discovery”, arms readers with proven “out of the box” strategies to increase the influence of their company’s brand in today’s marketplace. Robert’s tactics empower readers to:

Avoid “positioning by default” by strategically aligning products and services in the minds of consumers and purchase influencers.

Drive sustainable business growth by creating a brand that reinforces a unique position in the marketplace.

Take ownership of their position and brand and intentionally position their company in the minds of consumers.

Create an emotional attachment to the value they uniquely provide in the minds of those they serve.